September 21, 2021 10:56 am

Selecting the Best Photographs For Your Website

There are many problems and pitfalls that you can fall for when selecting the photographs for your website. Yet, there are only a few things to think about, which many people just cannot see.

The first is the shape of the photograph. It sounds simple, but a lot of people just do not get it. Look at the position available on the website, or the space holder that is already there and this shows you what to look for.

If you are looking for a photograph to fill a banner at the top of the page, then the shape is going to be that of a letterbox, whereas if it is running down the side of the page, NFTs you need a postbox shape. Most photographs before they are cut are either wider than they are tall (landscape) or taller than they are wide (portrait).

Yet many times I have been given a portrait shape photograph and told that I should insert it into the top banner of the website! Yes, a landscape photograph might be suitable for being cropped to letterbox, but probably not a portrait shaped photograph.

And when I explain the problem the usual reply is along the lines that I am a website designer, can’t I sort the picture – after all, I am a professional. Sadly, insults do not get the photos sorted.

The second problem is always the size of the photograph to be used. Just today I was passed a handful of photographs that were, on the screen, no more than an inch across. Yet the space they were intended to fill was about three times the size of the photograph. Yes, I can expand them to this size and the usual insults are passed that I am professional and should be able to handle them, but if the basic quality is not there in the photograph then I cannot handle it.

Lastly is the actual quality of the composition of the photographs in question. Not many customers can take high quality photographs, perfectly framed and with the lighting spot on. I do have some customers who regularly supply photographs of this quality, but many cannot. It is a skill that takes years to learn and a lot of expensive camera equipment to achieve.

It is far better to go to a stock photograph website and look through their collections if you are just after generic photographs. The quality of the images available in the best collections is fantastic, yet the photographs each cost next to nothing. The small cost of buying a suitably sized and shaped image from a professional supplier is well worth it for the lift that it gives to the website or individual webpage.

Watch the shape of your photographs, watch the size and make sure that the quality of the composition is nothing short of perfect and you are a step closer to a better website!

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